oogle AdWords can be a very profitable method of advertising either your own website, or a way to easily begin a profitable career in affiliate marketing. Although the concept is fairly simple (open an account, choose some keywords, and write a small ad (25-character title and 2 35-character text lines), there are techniques that most advertisers are unaware of that can mean the difference between losing money and making enough to quit your day job.

With Google AdWords, once you get the hang of it, it's basically a case of 1-2-3-4-5, which is:

1. find a niche area
2. determine the best keywords for that niche
3. put together a campaign
4. test and revise until the campaign is making money
5. repeat with the next niche

It sounds simple, and a lot of people are able to succeed and exploit the system. But not all campaigns will end up being profitable, in fact many experts have found that even with their skills only 1 out of 15 or 20 campaigns work out. Once that 1 money maker if found, though, it can almost be left alone to earn you income 24 hours a day, 365 days a year, while you find your next "adwords money maker".

Those that don't learn the proper skills will often be paying more per click than they should, they'll not be finding the unexploited keywords, and they'll probably make losers out of potential winners.

If you're serious about making money with Google AdWords, here are some excellent products that will help you succeed with this fascinating advertising method.

Google Cash, by Chris Carpenter - this is the eBook that started the explosion in the use of Google AdWords by affiliate marketers. It's easy reading, inspirational, and should be a part of every affiliate marketer's bookshelf.

The Definitive Guide to Google AdWords, by Perry Marshall - the title should tell you what's it about. Perry Marshall is a professional direct marketing genius, and this downloadable eBook will teach you how to save money using Google AdWords.  If you're advertising with AdWords, and if you follow the instructions, this book will pay for itself quickly in the amount of money you save on the per-click charges.

Super Affiliate Handbook, by Rosalind Gardner - A true tale of a lady who quit her stressful job as an air traffic controller, built more than a replacement income with affiliate marketing, and now enjoys a life of travel and comfort that most people can only dream about. She shows how you can achieve the same success she did.