Success on the Internet

I’m going to give a very short but very powerful tip today. Taking heed to this advice will move your pages way up on the charts compared to those who don’t know better.

There are several ways to tell a search engine what a page is about:

1. the URL for the page, i.e. www.your-domain.com/harley-jacket.html

2. The title tag, i.e. < .TITLE>Harley Jacket< ./TITLE>

3. The heading tags, i.e. < .H1>Harley jacket at a great price!< ./H1>

NOTE: Take the periods out before the title and h1 tags, of course, they are there just to stop blogger from parsing them as html instead of text.

Doing those three things will greatly assist the search engines in understanding that your page is indeed about “Harley jacket”, and it will therefore rightly assume that your page is far more relevant than the umpteen hundred other pages that could have been returned first to a searcher looking for Harley jackets.

In analyzing the successful (in other words, on the top of the first page of search results for a specific phrase), it’s usually the pages that have done all three of the above tasks that rise to the top, whereas the most common omission is to forget about the heading tags. Such a pity, and so easy to do.

Many web page designers don’t like the ugly large fonts that come with the use of the heading tags, but with proper use of font or CSS tags, that can be easily overcome.

You can also use multiple H2 and H3 tags to point out secondary keyword phrases on your page, but I recommend that you limit yourself to a single H1 pair, and furthermore limit the number of words between the beginning and ending tags.

Make sure the wording is fit for human consumption, but remember the spiders love eating up the text between the TITLE and H1 tags, they really take notice of the first few words in the phrase, so edit accordingly.

That’s it for today, I hope this advice helped you.