EO (search engine optimization) is the art of ensuring that your web site and web pages are fully appreciated by the major search engines (Google, Yahoo, MSN, and the rest). Some SEO experts would like you to believe that you need to retain their services, at the cost of thousands of dollars, in order to earn high placement for the keyword phrases of your choice.
While it is true that it takes a bit of knowledge, experience, and patience to earn those top listings, many small businesses are able to learn SEO techniques on their own, and realize good results.
In this section, we've selected excellent articles that will help you succeed in the art of optimizing your web pages, so that the search engines list you in a position that your future customers can find you.
For additional resources to help you with search engine optimization, also visit our Search Engine Optimization Resources page.
