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With millions of web sites on the internet (and every one of them competing for the almighty visitor), we are literally being pulled in 50 thousand different directions by web masters all wanting us to visit their web site with hopes that once there, we'll buy what ever it is they're selling.

But what happens when you receive all this traffic and no one buys? If only we knew what all those visitors really wanted. It seems to me that many of us webmasters and web business owners are at a loss as to understanding some of the finer details when it comes to marketing online. Before I go on, let me say this. We who do business on the internet are, in some ways, at a real advantage to those who are only focusing on the brick and mortar model.

You see, when someone leaves a retail outlet there's really no way of knowing what that potential customer really wanted, unless you ask them of course. But for us web business owners we can know. How? you ask, well, there's hidden secrets right under our noses and many of us don't even know it. I want to share a true story with you about a successful web site owner who knew enough to find these hidden secrets and turned his business into one of the most popular sites on the web.

About four years ago, Marc McDonald had a hobby where he ran an awards site. After a while he started listing everything by category. Shortly after that, he discovered that his freebie page was receiving more traffic than all his other pages put together. Now, what happened next, was a crucial point in Marc's progress and literally changed his life.

Realizing that his freebies page was the most popular to those visiting his site, he wisely changed his focus from an awards site to a freebie site. The results were astounding. Today Marc's web site receives over 1.5 million visitors a month and has a subscriber base of over 132,000 for his freebie newsletter. How many of us would like these kind of statistics to brag about. Marc has now quit his job and works full time on the web doing what he loves.

Did Marc just luck out ? NO, he discovered hidden secrets that are available to all of us. What were these secrets and where did he find them?, in his log files. That's right, hidden away in his log files were secrets that told him exactly what his visitors wanted. Sure, they were interested in sites that were worthy of an award, but they were more interested in all the freebies that the web offered.

Now this is just one example of how to use little known secrets to expand or perhaps even, change your focus to your online business. If you discover that you have pages on your site that get more traffic than others, why not give your visitors more of what they want. Expand on those pages, maybe even let people opt in to your list so they can be kept up to date with the most current changes or offerings. What pages on your site are the most popular? Hey, your visitors might be trying to tell you something.

Phil Clelland is webmaster and publisher of NETzine, Internet Success Stories You can read Marc's full "Success Story" by subscribing to NETzine.
http://www.netzinesuccess.com
"Where Netrepreneurs Tell Their Story"

Though I've been selling on eBay for a long time, and am pretty proud of my results (user id mdmsports), I'm never too proud to consider new techniques to improve the number of bids on my dutch auctions, increase the winning bid price on my single-item auctions, or just outsell the competition on items that aren't unique.

If you've read some of the sales pages of products we've sent you, you've seen how the attention grabbing sales letters make good use of testimonials. The reason is simple: testimonials give comfort to someone who doesn't know you, and on eBay, what better testimonial than all the positive feedbacks you've earned? I experimented years ago on an auction for leather jackets. There must have been 50 sellers of the same item, using the same picture. So what I did was insert some positive feedback quotes from prior auctions and immediately my bids went up. The problem was it took me hours to extract the feedbacks (since the ones for the jackets were sprinkled among ones for 100 other auctions), and typing them in, creating the HTML, etc. was a chore. So even though I was convinced it worked, and proved it, I was too lazy to follow through with my other 99+ auctions.

The other day I found a new tool, sold by one of the few "Platinum Powersellers" (those doing $25,000 or more each and every month on eBay), and he has a tool to do what was too tough to do manually. It's called FAME ("Feedback Ad Maker for eBay"), and it really will increase the bids and ending prices for those that already have a decent proven track record on the auction site. I bought it and started using it the same day, and it's helping already. Check it out: