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It never ceases to amaze me how so many Internet marketers fail to realize that the difference between cyber-success and failure can be as simple as a flick of the index finger on this tiny gray inanimate object called a mouse. This action is called a Click.

Look, if you don't want me to buy from you, that's fine. But I sure want you to buy from me. So, I am writing this article to help you see a most important point, and when it's completed, I'm Clicking the Send Button to get it to all the ezines because every time this article is featured, it will expose my links. So readers can Click and learn more about me, my business and my products.

Each ezine editor will then Click their mouse a few times to put my article in their newsletter and Click the Send Button to email it to you. So that they can keep you informed and sell their products to you.

Each person who receives this newsletter must Click to get it, Click to open it and hopefully Click around on the links to get the valuable information contained in it.

See, there's whole lot of Clicking going on!

Let's dig a little deeper into this Clicking thing.

Say you just sent a salesletter to the 500 people on your list for a new product that you sell for $200.00. You get a low 1% (5) who Clicked to purchase it and 5% (25) who Clicked to tell you they are at least interested.

You just made $1,000.00. But you decide to call it a day and stop Clicking. This is how the majority on online marketers do business. Considering that the average online purchaser will visit a website 7 times before making a purchase, here's what you, in theory, probably missed out on.

If you Clicked to send a few more emails, and followed up consistently with those 25 "warm prospects", let's conservatively say that another 3 bought your product. But your Clicks don't end there.

You must assume that no more than 50% of the initial 500 on your list even read your first email. So now I ask, what if you emailed all those who didn't purchase/express interest (470) just one more time using the "you might have missed this the first time..." approach? Let's estimate that 3 (less than .5%) from those non-readers of your initial offer purchased and 16 (less than 2%) expressed interest. You keep Clicking and follow up with those people and just 1 more person bought.

Here's how it all shakes out:

Initial Email Purchasers: $1000.00
Initial Email Follow-up Purchasers: $600.00
Second Email Purchasers: $600.00
Second Email Follow-up Purchasers: $200.00

TOTAL: $2400.00

Now, you have made $1400.00 more than the original thousand dollars. Just cause you Clicked. Do this with ALL your products and promotions and guess what? You just became a successful cyber-marketer.

By the way, I have a great product for automated email follow-up on my website called PostMaster, so feel free to Click at the end of this article.

What else has all this Clicking accomplished?

Well, you will have substantially increased awareness of your product to all those on your list. They may not have purchased your product during all those Clicks but they sure know about it now. And you will undoubtedly get a few down-the-road sales from this group. And even beyond, because after all, word travels at the speed of light on the Internet!

As well, your credibility as an astute marketer has increased with all those people on your list. The more respect you have, the more products you will sell in the future.

My Rule of Finger:

Clicking Equals Action and Action Equals Sales. If you're not Clicking, you're not really Selling.

I'd really like you to Click Me. Click on my 2 links below and learn more about me, my business and my products. Click and send me an email when you're at my website and tell me what you're up to or what you need help with. I'll Click back. Who knows what may happen?

See, Your Click is on My List.

Rick Beneteau is the author of the best-selling marketing eBook, The Ezine Marketing Machine at: http://www.ezinemoney.net

Rick invites you to partner with him in his top rated affiliate programs at: http://www.interniche.net and, subscribe to his FREE, highly acclaimed Mirror Ezine: http://www.themirrorezine.com