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Web Partner Tips # 36 "Web Partner Tips" is designed to make your online business more profitable and stuff cash in your pockets at the same time. Just follow the tips, tricks, and techniques in the Online Profit Course and you'll see a dramatic increase in your sales. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >>> TOP TIP # 36 <<< Preparing Your First Pay Per Click Campaign© 2002 by Detlev Reimer One of the best possibilities to drive targeted traffic to your web site is the use of Pay-Per-Click search engines. They are not like the regular search engines where you have to deal with meta-tags, alt-tags, robots.txt etc. for your web pages. With this kind of web site promotion, the rankings are solely based on the amount of money you want to spend on your advertising campaign. The advertisers are bidding on certain keywords to achieve a particular position at the results page. If someone searches for that keyword and clicks on the link, the advertiser has to pay the determined amount of money. I've seen actual bids which go as high as $6 to $7 for the keyword "web hosting" at Overture.com. Could Your Competitors Click On Your Link ? Yes, but to avoid your competitors clicking on your link a thousand times to make you bankrupt, there is a safe-guard mechanism which blocks this type of abuse. You should not bid for the most competitive keywords as this could easily cost you hundreds of dollars to rank at the top. Try to find keywords which are relevant to your site, but which are less competitive and costly. Try To Avoid Highly Competitive Keywords In a nutshell : If your web site topic is Internet marketing, which is highly competitive, try to avoid this keyword by choosing a more specific expression like copywriting or e-book creation . Then you are in a field where competitors pay less for a click. Make a list of 20-50 keywords which are relevant to your site. Look how many times your keywords have been searched for at the most popular pay-per-click search engine, Overture.com, Don't Bid Too Much For A Keyword Don't make the mistake to bid too much for a keyword. If you want to reach a number one spot and the highest bid is $0.30 , don't bid $0.50 or higher. Then you are just wasting money, you could have the same top spot if you just paid $0.31 ! The problem is your competitor will soon bid $0.32 and the never ending battle begins. As long as you're within the top 40 positions, which keeps you in the top two pages, you're safe. You don't want to be any further down the list than number 40. Pay Per Click Search engines should be part of your marketing toolbox. As long as you're getting targeted traffic that keeps you showing a profit, you're ahead of the game. ------------------------------------------------------------ STOP wasting your time searching for your Marketing Data ! Brand new Internet marketing database software will help you to get organized. Never search for logins and important advertising data again. Promobuddy easily saves, organizes and sorts all data that is important to the success of your online business.Visit my site: http://www.promobuddy.com/ ------------------------------------------------------------ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Huge library of resellable products reduced in price I'm going to make hundreds of internet marketers very angry at me. I've just reduced the price of the most popular (and huge) ebook package on the Internet from an already insane price of $47.00 down to an unbelievable $27.00. Many of the products will be familiar to you because you've been receiving them in these emails on a regular basis, but many, many more have license restrictions which say I can't give them away, I have to sell them for good money (and they're worth every penny). I've sold several of these packages several dozen times each individually, on eBay and on my web site. You can too. Now's the time to jump in and claim your business in a box before I put the price back up to $47.00 (and even then it's well worth it, believe me). Check it out here (and yes, no-charge updates and resell rights are included in this deal): ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Building a deck is NOT as hard as you think! I've watched TV personality Bob Vila do it many times, and he is a regular 'do-it-yourselfer' just like you, except that he has knowledge, skill, an unlimited budget and a large staff of experts." -- Dave Barry :) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This article is copyright (c) 2003, by MDM Sports, All rights reserved. If you have your own web site, and feel the content on this page is of interest to your readers, permission is granted to reprint it, exactly as written, with no modifications (however you may also link to our site with an affiliate link if you are an affiliate). The following signature must be included, and the link must be a clickable hyperlink linking to our home page: This article was originally published and is copyrighted (2003), |
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