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Web Partner Tips # 36

"Web Partner Tips" is designed to make your online business more profitable and stuff cash in your pockets at the same time. Just follow the tips, tricks, and techniques in the Online Profit Course and you'll see a dramatic increase in your sales.

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THIS ISSUE'S FEATURED DOWNLOAD

Pay Per Click Commando

Not only can you learn a lot by reading this ebook, you also have resell and/or distribution rights to this product if you're a current subscriber to our "Web Partner" ezine. Please refer to the information contained with the package to determine if there are any restrictions (some can be given away but not sold, some have minimum selling prices and may not be given away, etc.). If you will be selling or giving the package away, you must first upload it to your own web space, you do not have permission to give the download link on our web site to others. Please also be considerate of the original author of the product. You cannot advertise the product as your own, and you do not have the authority to modify the package in any way. All products are distributed "as is".

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TODAY'S FEATURED ARTICLE

>>> TOP TIP # 36 <<<

Preparing Your First Pay Per Click Campaign

© 2002 by Detlev Reimer

One of the best possibilities to drive targeted traffic to your web site is the use of Pay-Per-Click search engines. They are not like the regular search engines where you have to deal with meta-tags, alt-tags, robots.txt etc. for your web pages.

With this kind of web site promotion, the rankings are solely based on the amount of money you want to spend on your advertising campaign. The advertisers are bidding on certain keywords to achieve a particular position at the results page.

If someone searches for that keyword and clicks on the link, the advertiser has to pay the determined amount of money. I've seen actual bids which go as high as $6 to $7 for the keyword "web hosting" at Overture.com.

Could Your Competitors Click On Your Link ?

Yes, but to avoid your competitors clicking on your link a thousand times to make you bankrupt, there is a safe-guard mechanism which blocks this type of abuse.

You should not bid for the most competitive keywords as this could easily cost you hundreds of dollars to rank at the top. Try to find keywords which are relevant to your site, but which are less competitive and costly.

Try To Avoid Highly Competitive Keywords

In a nutshell : If your web site topic is Internet marketing, which is highly competitive, try to avoid this keyword by choosing a more specific expression like copywriting or e-book creation . Then you are in a field where competitors pay less for a click.

Make a list of 20-50 keywords which are relevant to your site. Look how many times your keywords have been searched for at the most popular pay-per-click search engine, Overture.com,
http://inventory.overture.com/d/searchinventory/suggestion/
Then bid for the most promising ones.

Don't Bid Too Much For A Keyword

Don't make the mistake to bid too much for a keyword. If you want to reach a number one spot and the highest bid is $0.30 , don't bid $0.50 or higher. Then you are just wasting money, you could have the same top spot if you just paid $0.31 ! The problem is your competitor will soon bid $0.32 and the never ending battle begins.

As long as you're within the top 40 positions, which keeps you in the top two pages, you're safe. You don't want to be any further down the list than number 40.

Pay Per Click Search engines should be part of your marketing toolbox. As long as you're getting targeted traffic that keeps you showing a profit, you're ahead of the game.

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NOTEABLE QUOTEABLE

"Building a deck is NOT as hard as you think! I've watched TV personality Bob Vila do it many times, and he is a regular 'do-it-yourselfer' just like you, except that he has knowledge, skill, an unlimited budget and a large staff of experts." -- Dave Barry :)

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Secrets of the eBay Power Sellers ebook with resell rights