Not only can you learn a lot by reading this ebook, you also have resell and/or distribution rights to this product if you're a current subscriber to our "Web Partner" ezine. Please refer to the information contained with the package to determine if there are any restrictions (some can be given away but not sold, some have minimum selling prices and may not be given away, etc.). If you will be selling or giving the package away, you must first upload it to your own web space, you do not have permission to give the download link on our web site to others. Please also be considerate of the original author of the product. You cannot advertise the product as your own, and you do not have the authority to modify the package in any way. All products are distributed "as is".

There are two ways to get your site noticed on the net. You can pay an ad agency or promotion company to spread the word about your 'window to the world' or you can do it yourself.

It's all a question of time and money. If you have more money than time, hire an ad agency to do your promoting for you. If you have more time than money, do the promotion yourself, promote for peanuts.

Lets face it, this is a numbers game. As long as you have a website that can demonstrate and sell your product, all you need to do is get it in front of your target market.

This quick guide is for those of us who have limited promotional budgets, but need to drive traffic to our sites. Here is a handful of FREE and low cost resources that can drive traffic to your site quickly.

1. Email. Email is the most direct and effective way to get people to your site. There are literally hundreds of thousands of dollars in a good email list. Build your list by:

- giving your visitors a special limited time offer, a freebee, a contest, or something that will draw them to your site. While your visitor is at your site, invite them to sign up for your newsletter.

- offering your visitors a newsletter gives you a reason to contact them on a regular basis. Repetitive contact builds up a trust level and allows you to make easier sales, more often.

- offering your current subscribers a reward for referring their friends and colleagues to your newsletter. This one technique alone can increase your subscriber base substantially in a very short time.

One more email hint: Make sure your subject line grabs the reader and draws them into your mail.

2. Links. Use reciprocal links with complimentary companies. If you sell dog food, link to pet stores, groomers, or veterinarians in return for them posting a link to your site. Do not negotiate reciprocal links with your competitors, it's like shooting yourself in the foot.

3. Articles. Write articles about your industry. Presumably you know tips, techniques, secrets and tidbits of information that would be helpful to people outside your industry. Assemble these little gems into an article and submit it to ezines in your industry. Getting your article published in an ezine is more valuable than placing advertising because it doesn't cost you any money and you include your tag line at the end which refers readers to your website.

Writing articles also gives you credibility in your market. Your prospects start to see you as an expert in your field and trust your opinion. They are more likely to buy from you when the timing is right for them.

4. Advertise. Put your URL on all of your print material. If you run ads in print publications make sure your URL is eye catching. Be sure to have your website address on all of your stationery, letterhead, business cards, envelopes, etc.

5. Register. Register your site with all of the major search engines. Make sure that each of your pages are search engine friendly. Get all your META tags in order so you get the best possible ranking.

6. Position. Advertise on as many safelists, FFA pages and classified ad sites as you can. Why? To get the benefit of the links to your site. The number of links to your site has become a key factor in the positioning of your site on the search engines.

There are literally hundreds of ways to promote your site. Some cost big bucks, others are free or cost very little. Experiment with everything that you can find and see what brings you the best results. This is a business of trial and error. As you gain experience specific to your site, you will be able to sharpen your techniques and bring in the visitors in droves.

Half the fun of reaching your destination is enjoying your journey.

Good luck and God Bless

Yours successfully,
Terry Telford
http://www.bpcpublishing.com

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